Northtowns Ambulatory Surgery Center

Solution

In planning the look and feel of the new NASC brand, the goal was to develop something modern, sleek and classy that would best represent state-of-the-art, world-class surgical care. JFG chose brand colors and imagery to align with those goals, as well as the physician groups and service areas represented.

The NASC team wanted their logo to visually represent the center’s location within the 716 Health Complex, so “716” was worked into the final design in a color that matched the main awning of the medical complex. The “A” without the cross line was meant to illustrate an arrow pointing upwards — directional in nature to highlight the elevated level of care.

Once the NASC logo and branding were established, print collateral including business cards, patient appointment cards, office stationery and folders were created to prepare for the grand opening. Recruitment materials were also designed for job fairs, including tablecloths, tabletop easels and takeaway cards.

To establish a web presence, a landing page was designed to serve as an information hub on the center, as well as its services, physician members and career opportunities. This page was used for early campaigns and outreach, as the full website was being developed.

Additionally, to further assist with NASC’s hiring and awareness goals, LinkedIn and Facebook accounts were created, and Meta Ads were launched in various placements across Facebook and Instagram.