JFG can help you live your brand — inside and out.

What is a Brand?

You want customers to find you and remember you. That means you have to stay consistent in everything you do.

Consistency in brand and message development, and the crucial unification of “look & feel” require detailed understanding and research of your brand requirements, current presence and future. It’s not just about placing your logo in the right place on all collateral and marketing materials, or using the correct font. It’s about knowing the brand from the inside out – from the input, opinions, perceptions, values, experiences and languages of all involved, from the organization to the customers. Your brand is more than just a product or a service, it’s a promise to the customer.

Brands are created in the customer’s minds through personal experiences, perceptions and marketing initiatives, a symbolic embodiment of all the information connected to the product or service and serves to create associations and expectations around it. Your brand is your people, your expertise and your reputation.

JFG can help develop a brand strategy for your organization by developing messaging and visual platforms that connect the brand promise and overall company mission through a stepped process we call “Brand Fitz.”

Our process isn’t complex, but it is diligent — grounded in research it ensures that every element of the brand is built on a sound strategy.

Goals of Branding

  • Increased Recognition
  • Consistency
  • Differentiation
  • Established Identity
  • Create an Emotional Connection

Our Process “Brand Fitz”



Research — Qualitative and Quantitative



Develop Brand Articulation Value Prop



Turning Strategy into Creative



Create Strategic Integrated Marketing Communications Plan



Analyze Progress of Campaign

Why Is Branding Important?

Who you are as a company is summed up in your brand, so you want to make sure it is something people can identify with. Branding builds trust and credibility, creating the sense of reliability and consistency that people need when making purchasing decisions.

Not sold on the importance of branding? 81% of consumers say they need to trust a brand to consider taking action.

Our Brand Development Services

JFG can assist with branding, rebranding or maintaining your brand — all depending on where you are currently.

Brand Messaging

The first and most important step to a brand is the development of a compelling message that will carry through all materials.  Becoming first of mind, with multiple, consistent messages, is essential, especially as you strive to widen your exposure and get the message out.

Brand Voice

Your brand speaks volumes — and your customers are always listening. So, what does yours say about you? Let JFG help define it.

Logo Development

JFG will help you create an iconic logo to elevate your brand’s identity and make a lasting impression.

Tagline Development

We will help develop a tagline that captivates and resonates with your audience.

Style Guide

JFG will help you create a comprehensive style guide to ensure consistency and accuracy for your brand across every platform.

Audience Targeting

You can have the best products or services in the world — but without an audience, there is no business.