Consider Repurposing Old Content

by | Feb 28, 2023 | JFG News

Using the content you already have can be a great way to expand its reach – saving you time and effort, and ideally, garnering positive results.

If you’re short on time but need to prioritize creating fresh content, consider reworking what you already have.

Whether that’s turning stale web copy into an infographic or creating fresh social posts from existing blogs, there are a multitude of ways to achieve repurposing.

Benefits of Repurposing Content

We’ll try to keep it short – know that repurposing content comes with a multitude of benefits.

One of the biggest benefits of repurposing content is saving time. The idea itself already exists; you are simply creating ideas from it as a result. By switching up the format, you’re able to generate new content in less time.

By repurposing old content, you’re also making it more likely that your customer will see the content by doubling the possibilities of where they might come across it.

Expand Content’s Reach

If you published a blog post a year ago, it might not be garnering as much attention now. If it is republished as fresh social posts, it might get recognized by new users who are willing to share it.

Plus, if you’ve honed in on a more specific target audience since the first form of content was released, you might improve your reach.

SEO Benefits of Repurposing

You can also improve your SEO by repurposing content. Google favors websites that are deemed trustworthy – having well-established multiple forms of copy on a subject can help you get recognized as a credible source.

Search engine crawlers typically prioritize new content – meaning that refreshed and repurposed content gets noticed. Updating or republishing copy makes your content more likely to attract search engines.

Consider Customer Preferred Channels

Another benefit of recreating content is that people see different information through different channels. While some of your audience might not be on Instagram, that same audience might be more likely to read a blog article or spend time listening to a podcast. Plus, different formats perform in different ways, meaning that something that maybe didn’t do well as a blog might do well as video content.

Recommendations On Repurposing Content:

  • Create an infographic: Infographics are a popular way to present information in a visually appealing way. If you have a long blog post with lots of data, consider turning it into an infographic.
  • Turn a podcast episode into a blog post: If you have a podcast episode that’s performing well, consider transcribing it and turning it into a blog post. You can then share the blog post on your website and social media channels.
  • Create a social media series: If you have a long blog post or e-book, consider breaking it up into a series of social media posts. You can use each post to highlight a key point or takeaway from the larger piece of content.
  • Turn a webinar into a slide deck: If you’ve given a webinar or presentation, consider turning it into a slide deck that you can share on SlideShare or other platforms.
  • Update old content: If you have content that’s a few years old, consider updating it with new information or data. You can then share the updated content on your website and social media channels.

Contact JFG Today

Repurposing content is a great way to make the most of your time and resources while still creating valuable content for your audience. If you’re interested in repurposing content, contact J. Fitzgerald Group today and we’ll help you establish a strategy to do so.

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About J. Fitzgerald Group

JFG is an advertising and marketing agency located in Lockport, NY. JFG has helped businesses and organizations create and execute effective marketing strategies for 20+ years.