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JFG News


How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

If you’re reading this, you’re probably thinking about your current website and whether it truly meets your needs or not. A website redesign isn’t always something that a business or organization wants to do, but often is a matter of necessity. Whether your site has...
Social Media Marketing: What to Expect in 2019

Social Media Marketing: What to Expect in 2019

Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much...
Digital Dictionary: Making Sense of Search Marketing Terms

Digital Dictionary: Making Sense of Search Marketing Terms

The web is an ever-evolving environment, and it requires an adaptable approach to help make sure that your brand is visible, found by searchers and visited by users. It’s why we do a lot of tracking on metrics like CTR or suggest running a PPC campaign to drive...
The Importance of Understanding Your Audience

The Importance of Understanding Your Audience

In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all” approach with marketing, which is why understanding who the key decision...
Want Your Site to Grow? E-A-T More

Want Your Site to Grow? E-A-T More

Search engine optimization is a fickle pursuit, and pretty much anyone who works in SEO can tell you horror stories of watching a site perform exceptionally well and then suddenly drop like a rock. Here in Buffalo, we’re familiar with the phenomenon – we call it...
JFG Named Agency of Record for Alta Construction Equipment

JFG Named Agency of Record for Alta Construction Equipment

Heavy equipment sales, rental and service company is largest in Midwest LOCKPORT, N.Y. — J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international...
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