Reputation is built on genuine experience, trust and credibility built up over time. For healthcare providers and organizations, today’s digitally driven world means your practice’s reputation...
JFG News
Is Email Marketing Still Effective in 2024?
Despite evolving technology and the surge of new platforms, email continues to play a vital role in digital marketing strategies across nearly every industry. Due to its adaptability, direct reach,...
How to Build a Social Media Following: 10 Essential Tips for New Business Accounts
Starting the process of establishing your business’s presence on LinkedIn, Facebook, Instagram, X (formerly Twitter) or other social media outlets can be both exhilarating and daunting, especially...
How Often Should You Redo Your Website?
Your website is often the first impression customers have of your business. Ensuring it’s modern, mobile-responsive and user-friendly is crucial. But how often should you update or redesign your...
Understanding the Difference Between an Open-Source CMS and Proprietary CMS
A CMS (Content Management System) is a software application or a set of related programs that are used to create and manage digital content, typically for websites or online platforms. It provides a...
Consider Repurposing Old Content
Using the content you already have can be a great way to expand its reach - saving you time and effort, and ideally, garnering positive results. If you’re short on time but need to prioritize...
Why to Hire an SEO Agency
Search engine optimization, or SEO, is a crucial aspect of any online business. It involves optimizing your website and its content to rank higher in search engines such as Google or Bing, which in...
2023 Marketing Trends
As we quickly move towards the new year, it’s important to keep tabs on what marketing trends to expect in 2023 and beyond. We’ve outlined several things to incorporate into your strategy for next...
Expected Graphic Design Trends in 2023
An impactful design can stick with a customer - and if a customer continues to keep thinking of a design, they’ll continue to think of you and your brand. Staying up to date on the latest design...
Understanding the Impact of Influencer Marketing
From sharing their favorite products to live documenting experiences, influencers provide personalized content to a curated audience that values their opinion. Because of this, influencers have...
Benefits of Working with a Google Partner
To run a successful Google Ads campaign, you need to know the ins and outs of Google Advertising campaigns. Hiring a Google Partner Agency to do it for you will take the guesswork out of it...
Marketing Tips for Nonprofits in 2022
J. Fitzgerald Group has been helping with nonprofit marketing efforts for two decades. Our involvement in the national CreateAthon network has given us the opportunity to engage with numerous...