Longtime expert helps expand JFG’s digital efforts
David Gardner, a longtime digital sales specialist in Western New York, has joined the team at J. Fitzgerald Group (JFG) in Lockport, to help drive the company’s efforts on behalf of clients locally and around the world.
Gardner has an extensive track record in digital marketing, from his early work with KeyBank and Dun & Bradstreet to LocalEdge and Nexstar Media Group (WIVB), and his most recent position handling the digital marketing efforts for Kitchen World in Williamsville. This diverse range of experiences has given Gardner a wealth of insight into a variety of businesses and industries. In turn, this has given him a better understanding of the different client pain points and needs to help develop proper digital marketing solutions.
“We’ve known Dave for many years, and this seemed like the perfect time to bring him onto the team,” said Jack Martin, president and partner of JFG. “As the entire world has been forced into digital marketing because of the pandemic, we believe his talents will help our clients navigate this landscape and help them get even more value from their marketing spend.”
Since coming aboard in March, Gardner has been busy connecting with new businesses and reaching out to help, often for those in a completely new and unique position as a result of the current COVID-19 pandemic. The crisis has posed significant challenges for many companies, particularly those that have traditionally relied on brick-and-mortar, in-person sales and conversations. Gardner’s arrival, however, has helped transition some of these companies to adopt a more digital strategy and show the power and potential of search engine optimization, ecommerce websites, pay-per-click (PPC) and banner ads and other options.
“This has certainly been an unexpected turn, but it’s also been an opportunity for many who had thought about digital in the past but never made the investment,” said Gardner. “I’ve gotten a lot of positive feedback through the conversations I’ve been having, and even if they are currently in a holding pattern now, just letting people know that we’re here and able to help them when the situation improves has been a big relief and encouragement that we can get them back on track in the weeks and months ahead.”
JFG has also put together a resource page with free tips, information and guidance for businesses and individuals with ways to continue their marketing or even save on expenses during the ongoing crisis. Contact us to learn more.
Bringing with him more than a decade of experience in traditional and online news media, digital marketing and content production experience, Ryan Yaeger is the copywriter and digital content strategist at J. Fitzgerald Group. When not busy wordsmithing at his proverbial word anvil or working on client SEO, you can find him testing new board games or cheering for the Bills or Sabres.