It’s often tempting when business is booming to ease off your marketing efforts. The idea is that if everything is going great and you’re booked solid, what’s the point of continuing to advertise when your inventory is backordered or you’re booking appointments weeks...
Only a few months ago, television advertisers were rolling out their biggest and best campaigns of the year in front of the massive audience watching the NFL’s championship game. These ads are always among the most expensive every year, both in terms of placement and...
There are many different ways to get to any given destination. Let’s say you want to go to a new restaurant on the other side town. You could take the highway to get there fast, or take surface streets to avoid potential traffic. No car? Jump on a bus or train, or...
Across the nation and around the world, people are beginning to cautiously venture out from quarantines and lockdowns, taking steps back to the places and people they used to see routinely just a few months ago. In the changed world, however, things are different than...
The capabilities of ecommerce are rapidly expanding among a world of isolation, but the online shopping revolution has been building for years before this latest surge, and it certainly won’t fizzle out now that physical businesses are beginning to reopen. Even back...
