Branding is so much more than simply placing a print ad, TV spot or digital campaign. It’s also why many small and mid-sized businesses struggle to find success with their self-promotion. Branding is one of the fundamental building blocks of good marketing, developing...
I’m a big fan of analogies. It’s something my coworkers here quickly learned upon my arrival, and a fact my friends have known for years. They help make content relatable to people who might not otherwise have a good frame of reference and can distill down some of the...
Updated July 11, 2019; originally posted Sept. 14, 2016 In social media, timing is everything. Having your message received by the largest audience possible offers the greatest opportunity for your postings to have high engagement and create meaningful connections...
J. Fitzgerald Group’s 12th annual 24-hour creative marketing blitz planned for July 18-19 J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm serving local, regional and international clients, has selected five...
Local search is one of the most competitive marketplaces for a business today. This is especially true for retailers, restaurateurs and other organizations that rely on customers in the area rather than ecommerce sites or online companies that can count on customers...
