We aren’t just creative – we’re strategically creative.

“Creative without strategy is called art. Creative with strategy is called advertising. ”
– Jeff I. Richards

Does your brand feel authentic? Does it differentiate you? Is it motivating? Does it inspire your target audience to take action?

Taking strategy and evolving to the creative stage, JFG will work with you to fully flesh out the concept and theme of your marketing plan. This involves the incorporation of compelling customer-facing messaging and imagery to deliver beautiful results, yielding a unified look that crosses all media platforms for advertising and marketing efforts.

More than a product and a name, a brand conveys quality, credibility and experience, which are incredibly valuable assets to any successful business. The development of brand identity is a key component of the creative development process.

A variety of elements combine to create one cohesive identity, including the following:

  • Logo
  • Fonts
  • Photography Style
  • Taglines
  • Style
  • Tone
  • Personality
  • Positioning
  • Theme
  • Placement
  • Key Messaging
 

We look at the entire picture and ensure all objectives are being met.

Our team has a wealth of experience in developing strategic plans for a wide range of clients. In the development of a strategic marketing and communications plan, we will identify specific target audiences, messaging and tactics to meet objectives.

Digital Marketing & Web Design | Traditional Marketing | Public Relations