AAA Timberline: Website & Branding

Situation

AAA Timberline distinguished themselves as chimney and fireplace experts over the course of 35 years in the industry, but their public-facing communications lacked a coherent theme and focus. JFG helped company representatives develop a brand identity and then brought that vision to life with a new logo, revamped print materials, an all-new website and an enormously successful digital ad campaign.

Action

BRANDING

JFG’s integrated approach to consolidating the overall brand began with a redesign of the AAA Timberline logo. JFG worked with the AAA team to craft a logo and brand identity that showcased the AAA commitment to excellence. Once the brand was established, we updated AAA collateral and stationery to match.

WEBSITE

We then created a modern website that reflected their professionalism, expertise and achievements, while incorporating a clear call to action to drive business through the door. JFG continues to manage SEO to maximize website traffic and response rates.

DIGITAL ADS

A modest Google Ads spend delivered a big ROI in terms of website traffic, responses and leads generated. The campaign initially focused on chimneys and masonry, masonry repair and fireplace inserts and repair, but JFG adjusts ad groups and keywords throughout campaigns to anticipate changing customer needs with the changing of the seasons.

Result

WEBSITE
3-Month Campaign Results (Feb.-April 2021):

Google rankings were up 271 net positions, an increase of 1,835% when compared to the prior 3 months
Bing rankings were up 275 net positions, an improvement of 339% compared to the prior 3 months
Organic traffic is up 172% when compared to Feb.-April 2020

DIGITAL
3-Month Campaign Results (Feb.-April 2021):