- Design Skills 99%
- Passion 99%
- Charisma 99%
- Chance of Buying a Puppy 0%
A marathon is like life with its ups and downs. But once you’ve done it, you feel you can do anything.
Carmel, President and Co-Founder of J. Fitzgerald Group, is always on the move. From running and practicing yoga to embracing life beyond raising a family, she brings the same energy and focus to everything she does. A partner and co-founder of JFG since 2002, Carmel is driven by constant momentum and a commitment to growth, improvement, and results.
She leads client relations, new business development, and daily operations, with a true passion for the creative process—helping clients see the big picture, understand their needs, and develop smart, effective solutions that work and look great. Over her career, Carmel has designed, launched, and managed hundreds of brands across consumer and B2B industries, with a particular knack for healthcare marketing, navigating complex services, regulations, and patient-focused messaging with clarity and impact.
Grounded in the belief that strong creative must be built on sound business strategy, Carmel’s leadership has helped position JFG as a results-driven agency capable of serving clients of any size and in any industry. She is a graduate of the University at Buffalo’s CEL CORE Program and a recipient of Buffalo Business First’s Women Who Mean Business award. Outside the office, she enjoys traveling the world with her adult children, and spending time with family and friends.