Google Ads Management

Search Engine Marketing (SEM) campaigns drive high-intent traffic to your website to generate quality leads.

What is Search Engine Marketing (SEM)?

Search Engine Marketing entails paid campaigns designed to improve a website’s visibility in search engines such as Google. A common form of SEM is Google Pay-Per-Click (PPC) campaigns, where businesses bid on keywords to appear above competitors.

Unlike SEO, which aims to grow a website’s visibility organically over time, paid SEM campaigns offer an immediate solution for driving traffic and conversions.

Goals of SEM

  • Target High-Intent Traffic
  • Generate Qualified Leads
  • Increase Visibility in Search Engines
  • Outrank Competitors
  • Improve Brand Awareness

What is a Google Partner?

A Google Partner designation is given to companies that have demonstrated expertise in Google Ads and met performance requirements and best practices set by Google.

As a Google Partner, JFG has access to specialized training, support and resources from Google to better manage and optimize campaigns for our clients.

Our Google Ads Managment Services

There is a lot that goes into an effective Search Engine Marketing (SEM) campaign — and JFG’s team of experts is well-versed in how to build one for your business.


We create structure for each campaign, including keyword research, ad building, targeting, device research and ad extensions. We also stay up-to-date on all your biggest competitors to help keep you outranking and outperforming them.

Account Management

To us, it’s never a “set it and forget it” strategy. We optimize campaigns and adjust bids, budget, targeting and ad copy as needed, even testing with negative keywords often to help make sure your campaign is always on track for success.

Conversion Tracking

We track all paid campaigns by utilizing a global site snippet and event snippets. This enables us to track all users on your site, as well as where conversions are coming from, such as lead form fills or button clicks. And with call tracking for calls from online, you’ll never miss a lead.

Landing Pages

Landing pages are standalone website pages designed to improve the performance of marketing campaigns. Our landing pages are designed to be conversion rate optimized with clear call-to-actions. We recommend that each digital ad campaign has an associated landing page.

CallRail Setup + Management

CallRail provides robust tracking and analytics for phone call conversions. The resulting data helps in optimizing marketing efforts and increasing ROI on PPC, SEO and other ads.

Monthly Reporting

Our monthly reports provide data on key metrics to keep you informed on the performance of the campaign.