Tammy Ulrich

Tammy, Chief Operating Officer of J. Fitzgerald Group, thrives on order—and in an advertising agency, that’s no small feat. Working with a diverse and highly creative team, she serves as the steady, practical force that keeps the agency grounded, focused, and moving forward.

With nearly two decades of experience in engineering business development and licensing, Tammy transitioned into business management and accounting, bringing a disciplined, strategic mindset to JFG’s operations. As COO, she oversees internal and external operations, financial management, and process efficiency, ensuring the agency remains profitable, sustainable, and well-run. Her approach is thoughtful and collaborative—grounded in knowledge and care rather than cold calculation.

JFG is an ideal fit for Tammy because her strengths extend well beyond the numbers. She has a strong creative sensibility and was a longtime co-owner of a local arts and crafts store, helping people across Western New York explore and express their creativity. That perspective allows her to support the JFG team with insights that spark new ideas and fresh approaches to client challenges.

Outside the office, Tammy enjoys biking, hiking, reading, baking, and traveling with friends and family. While she brings structure and order to her work, she believes downtime should be just that—unstructured, relaxed, and schedule-free.