“A marathon is like life with its ups and downs. But once you’ve done it, you feel you can do anything.”
Carmel is always on the move. From running to biking to raising her three kids – she simply never slows down or runs out of fuel. Add to that mix being a partner and co-founder of JFG since 2002 and you’ll understand she is someone who is constantly motivated and looking to improve. Her true passion at work is the creative process – helping clients see the big picture, getting to know their needs and helping them come up with solutions that work, and look great at the same time.
Carmel is responsible for client relations, new business development and overseeing the daily operations. She has designed, created, launched and managed hundreds of different brands, shaping the look and feel of a wide range of products and business-to-business offerings to oversee, protect and enhance the image, reputation and formulation of public perception. She went through the CORE Program at the University at Buffalo Center for Entrepreneurial Leadership (CEL), received the Buffalo Business First Women Who Mean Business award, and serves on the Marketing Committee for Opportunities Unlimited.
Knowing that effective creative is solidly grounded in smart business solutions, her approach has always been highly strategic, and Carmel has helped distinguish JFG as an agency that is more than capable of serving clients of any size or in any industry – achieving real results through unique solutions, teamwork and extra effort.