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The 5 Best Free Content Analytic Tools Available

The 5 Best Free Content Analytic Tools Available

SimilarWeb Want to spy on your competitors? (Don’t worry, this is totally legal.) SimilarWeb lets you plug in any mobile app or website, receive insights about traffic and rankings, and compare the data against competing sites. After entering a URL, you can see the...
Three Tips To Turn Social Data Into Revenue

Three Tips To Turn Social Data Into Revenue

The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out...
Top 5 Most Common PPC Mistakes Beginners Make

Top 5 Most Common PPC Mistakes Beginners Make

Too Much Broad Match Bidding heavily on broad match keywords is a common mistake we see when reviewing PPC accounts. Too often, laziness takes over when new campaigns are built. It’s easy to throw a bunch of broad keywords in an ad campaign/group and call it a day....
6 Reasons Why Your Site Isn’t Ready for A/B Testing

6 Reasons Why Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into refining your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied quite a few blogs on conversion optimization techniques. You’ve poured over countless CRO case...