Oct 4, 2016 | Uncategorized
SimilarWeb Want to spy on your competitors? (Don’t worry, this is totally legal.) SimilarWeb lets you plug in any mobile app or website, receive insights about traffic and rankings, and compare the data against competing sites. After entering a URL, you can see the...
Sep 29, 2016 | Uncategorized
The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out...
Sep 27, 2016 | Uncategorized
Too Much Broad Match Bidding heavily on broad match keywords is a common mistake we see when reviewing PPC accounts. Too often, laziness takes over when new campaigns are built. It’s easy to throw a bunch of broad keywords in an ad campaign/group and call it a day....
Sep 22, 2016 | Uncategorized
You’ve invested a lot of time and effort into refining your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied quite a few blogs on conversion optimization techniques. You’ve poured over countless CRO case...
Sep 20, 2016 | Uncategorized
A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is the livelihood of their value proposition, and provides the page views and return visits that validate investments from advertisers. This got...