Website Development and Social Media Strategy
Aspire of WNY
Aspire of Western New York (Aspire) is committed to supporting individuals with developmental disabilities, helping them lead fulfilling lives. However, their outdated website and lack of a cohesive social media strategy hindered effective communication and community engagement.
Challenge
The existing website was difficult to navigate and lacked essential functionality, while their social media presence was not being fully utilized to connect with their audience. Aspire needed a modern digital presence to enhance accessibility, engagement, and outreach.
Tactics
To achieve these objectives, the following strategies were implemented:
- Website: Designed and built a brand-new WordPress website tailored for easier navigation. The new site featured an improved architecture, streamlined content migration, and enhanced functionality, including a significantly upgraded search feature. The website was also optimized for SEO to boost visibility and align with Aspire’s brand identity.
- Social Media: Developed a structured social media approach to strengthen Aspire’s online engagement. This included creating a content calendar to maintain consistent posting, increasing audience interaction, and driving traffic to the new website. The strategy ensured adaptability, allowing Aspire to respond promptly to real-time events and updates.
Solution
Design of a new website and social media initiatives significantly improved communication efficiency and community engagement.
Results
Key performance improvements included:
444
86%
By modernizing its digital presence, Aspire strengthened its ability to connect with its community, ensuring better service and support for individuals with developmental disabilities.