Social Media Strategy
Bristol Village
As the only freestanding nonprofit facility in Western New York to specialize in assisted living and memory care, Bristol Village has long been committed to providing its residents with compassionate, quality care and life-enriching opportunities, by being focused on people, not profits.
Bristol Village’s leadership team wanted a social media presence and strategy that echoed their commitment and provided awareness and engagement opportunities to families of current and prospective residents.
Tactics
- Organic Social Media
- Boosted Facebook & Instagram Posts
Solution
In taking over Bristol Village’s social media management, JFG developed a robust strategy for engaging current and prospective residents and their families on Facebook and Instagram. The strategy, monthly content and graphics designed were guided by the larger brand messages and values, communicating a legacy of compassion, community and expertise.
With these goals in mind and an emphasis on engaging photos, content calendars were developed to include regular updates and informational content about the facility, family testimonials, employee features, and highlights of events and activities with residents.
In addition to this organic social media content, monthly boosted posts help increase reach, awareness and interest in the assisted living facility. Digital platforms, such as Facebook and Instagram, are powerful tools to reach new people and grow a brand.
Results
Since having JFG take over its social media management, Bristol Village has seen a substantial growth in followers, reach and engagement across Facebook and Instagram.
367%
Increase in Facebook Engagement
362K
Unique People Reached on Facebook
486.8%
Increase in Instagram Engagement
23K
Unique People Reached on Instagram