Life’s a Journey, Branding & Awareness Campaign
Cornerstone CFCU
When the Cornerstone Community Federal Credit Union (CCFCU) team first approached JFG, they wanted to generate awareness and reach out to the next generation of potential members, showing them how CCFCU would be there for them in all phases of their lives.
As Western New York’s largest credit union, they needed a comprehensive, multi-tiered creative strategy to stand out in the competitive realm of financial services.
Tactics
- Creative Theme Development
- TV Commercials & Media Placement
- Digital Ads
- Annual Report
- Billboards
- Website Assets (Banner & Landing Page)
- In-Branch Print Collateral
Solution
JFG used a variety of tactics and lifestyles visuals to showcase the journey of life through Cornerstone.
We wanted to show prospective members that CCFCU would be there for them when they needed a loan for college, bought their first car, built their home and when they needed to save for retirement. It was important to show everything the credit union offered so potential members would understand they could stay with CCFCU throughout their personal life journey.
JFG worked with CCFCU on overall branding initiatives, marketing strategies and quarterly promotions, including TV, radio, digital ads, direct mail, print advertising, statement stuffers, internal branding, posters, billboards, website development, landing pages and more.
Results
1.9%
Increase in Loan Applications
2.4%
Increase in Membership
11%
Increase in Website Traffic
5.1%
Ad Click-Through-Rate