Case Study
Family Promise of WNY
Family Promise of Western New York (Family Promise of WNY) needed to raise awareness about its essential services for families experiencing homelessness. Unlike many organizations, Family Promise of WNY works to keep families together during times of crisis, which is crucial for maintaining stability.
Challenge
Despite their unique and compassionate approach, the organization faced challenges in increasing visibility and reaching both families in need of help and potential donors.
Tactics
To achieve these objectives, the following strategies were implemented:
- Design & Branding: Created a brand awareness campaign focused on visually conveying Family Promise of WNY’s mission and message and van graphics with child-friendly, welcoming imagery that reflected the family-oriented, supportive nature of the organization’s services.
- Marketing Material: Applied the same imagery to a variety of promotional materials, including billboards, pull-up banners, and bus station advertisements, to ensure a consistent and recognizable brand presence across Western New York.
Solution
The targeted materials ensured that both the community and potential supporters better understood the organization’s impact and role in maintaining family unity during times of hardship
Results
The campaign successfully increased Family Promise of WNY’s visibility in the region, enabling the organization to reach more families in need of services. It also raised awareness among prospective donors, encouraging contributions that helped support their mission.