Branding, Website Development, SEO and PPC
J. Higgins Counseling
J. Higgins Counseling, based in Buffalo, NY, offers evidence-based mental health services for conditions such as anxiety, depression, PTSD and trauma. Seeking to enhance their online presence and reach more clients, they partnered with our team for a comprehensive digital marketing strategy.
Challenges
J. Higgins Counseling needed to establish a strong brand identity, develop an informative and user-friendly website, and implement effective digital marketing strategies to attract and engage potential clients.
Our Approach
We collaborated closely with J. Higgins Counseling to deliver the following solutions:
- Brand Development: Crafted a cohesive brand identity that reflects the practice’s commitment to compassionate and effective mental health care.
- Website Design and Development: Created a responsive, user-friendly website to showcase services, specialties, accepted insurances and therapist information. The site also features an easy-to-use appointment request system and client portal access.
- Search Engine Optimization (SEO): Implemented on-page and off-page SEO strategies to improve search engine rankings, focusing on relevant keywords related to mental health services in Buffalo, NY.
- Pay-Per-Click (PPC) Advertising: Launched targeted PPC campaigns on Google Ads to drive immediate traffic to the website, focusing on individuals seeking mental health counseling in the local area.
Conclusion
Through strategic branding, website development, SEO and PPC advertising, we successfully enhanced J. Higgins Counseling’s online presence, leading to increased client engagement and growth for their practice.