"
JFG Logo

Case Study

Lockport C.A.R.E.S.

Lockport C.A.R.E.S., a non-profit organization providing emergency homeless shelter assistance, sought J. Fitzgerald Group (JFG) to increase awareness within the community and recruit regular volunteers for a new homeless shelter in Lockport, NY.

Challenge

The organization needed to recruit, train, and retain 50 volunteers, ages 18 or older, who could commit to a consistent weekly shift. These volunteers would assist with essential tasks such as meal preparation, guest support for scheduling social service appointments, and general maintenance work, including cleaning and laundry.

Tactics

To achieve these objectives, the following strategies were implemented:

  • Branding: Created a powerful campaign centered around the message: “We need you. But they need you more.” This tagline became the foundation of all promotional efforts, emphasizing the importance of volunteer contributions.
  • Marketing Material: Designed and produced a variety of marketing materials, including billboards, print ads, and radio spots, to maximize visibility within the community. Additionally, a pull-up banner and an informational brochure were created to be used at local events, outlining Lockport C.A.R.E.S.’ mission and volunteer opportunities.
  • Social Media: Created a social media guide, new images for their platforms, and initial content templates to improve online communication and engagement.
  • Vendor Support: secured the production and strategic placement of all promotional materials, ensuring maximum impact within the community.

Solution

Solution
A targeted campaign with a strong message to significantly boost awareness and volunteer recruitment efforts for Lockport C.A.R.E.S. The campaign successfully increased engagement, inspiring more community members to step forward and support the organization’s mission.

Results

With a strong branding message, impactful advertising, and a solid social media presence, Lockport C.A.R.E.S. was able to build a dedicated volunteer base, enhancing its ability to provide essential support to those in need.