Market Research and Website Design


The Genesee/Orleans Council on Alcoholism and Substance Abuse (GCASA), a nonprofit organization seeking to help those struggling with drugs and alcohol as well as their families and loved ones, first worked with JFG through our annual CreateAthon in 2017. As part of that marketing blitz, a campaign tagline and look were developed that helped to humanize addiction, using silhouettes and the phrase “I’m like you,” making it relatable and understood that addiction can take many forms and affect anyone. JFG created posters in support of this tagline that were used at GCASA’s offices.

JFG then worked with GCASA to create a new website for the council that provided more visual elements, a modern look, a simple-to-use backend for updating and sharing new content, and a responsive design that loaded on all devices. This site was launched in early 2018.

Since launching the site, GCASA has seen a marked improvement in visitors and site traffic. Comparing the six months following the website launch to the same period in 2017:

• Website users increased 28.2 percent – more than 1,100 more visitors

• New users – visitors who had never been to the site before – increased 29.8 percent

• Total sessions increased 23.8 percent

• Visitors from Organic Search (visitors from search engine results) increased 21.4 percent