Website Design & Creative Development


UConnectCare, formerly known as the Genesee/Orleans Council on Alcoholism & Substance Abuse (GCASA), is a nonprofit organization that works to help individuals struggling with drug and alcohol addiction, as well as their families and loved ones. The nonprofit first worked with JFG in 2017 through our annual CreateAthon, when a campaign tagline and fresh look were developed to help humanize the struggle of addiction.

After that, UConnectCare needed print collateral and a digital web presence that better reflected the new brand messaging and look, helping the organization better reach and connect with the people it serves.


  • Website Design & Development
  • Creative Development
  • Print Collateral


Using silhouettes and the phrase “I’m like you” to help communicate that addiction can take many forms and can affect anyone, JFG created posters and other print materials that were displayed at UConnectCare’s offices and could be distributed to community members.

Making sure the new brand messaging and imagery were carried over to UConnectCare’s digital footprint, JFG then worked to create a new website for the council that provided more visual elements, a modern look, and a simple-to-use backend for updating and sharing new content. The site was optimized for the best user experience and was designed to display well on all devices.


UConnectCare saw a marked improvement in visitors and site traffic in the first six months following the launch of the new website, compared to the same period the previous year.


Increase in Total Website Users


Increase in New Website Users


Increase in Organic Website Traffic