Marketing & Client Outreach

Hotsy® Industrial Pressure Washers

A group of Hotsy® pressure washer dealerships across the U.S. came to JFG needing to increase brand and product awareness within a very specific target market. They needed help producing fresh, ongoing marketing materials that would drive customer outreach and engagement.

Tactics

  • Branding
  • Website Development
  • Blogging
  • Email Marketing
  • Social Media
  • Print Collateral

Solution

To reach the marketing goals set by the Hotsy® dealerships, JFG produced email marketing templates and twice-monthly email campaigns, as well as ongoing social media content to continue client engagement on Facebook, X (formerly Twitter) and LinkedIn. These digital touchpoints were reinforced with corresponding long-form content produced as blogs for each of the partner dealerships.

JFG also implemented the complete redesign of several dealer websites to provide a more user-friendly experience and attract more customers.

Additionally, JFG created customized Hotsy Dealer Kits for each of the dealers that featured new print collateral for use by sales and service professionals during on-site calls. This included equipment and detergent checklists, a CLEAN Accountability Plan for preventive maintenance, and new business brochures to highlight product offerings and dealership information.

Results

The new mix of digital and print outreach greatly increased web traffic and brand awareness, generating new clients for the dealerships. The redesigned websites also provided an increased opportunity for search engine optimization, placing the dealers higher on organic search results for key terms.