Rebrand & Awareness Campaign

Moley Magnetics

Moley Magnetics is the industry-leading magnetics manufacturer and lifting magnet supplier in North America, producing a complete inventory of large industrial magnets, grapples, shears and granulators for customers amid a wide variety of industries, including scrap, demolition, recycling and distribution.

Moley Magnetics also offers specialty services such as rebuilding, fabrication and maintenance. The challenge involved creating a compelling campaign that visually represented the durability, sharpness, and strength of Moley Magnetics, while also promoting its diverse range of industrial magnets and services.

Tactics

  • Brand Refresh
  • Logo & Tagline Development
  • Tradeshow Booth Design
  • Google Search Ads
  • SEO

Solution

J. Fitzgerald Group initiated a comprehensive rebranding effort for Moley Magnetics to reinforce its image as an industry leader, starting with a new logo and the tagline Simply Better. The campaign incorporated diverse tactics such as trade show exhibits, digital marketing, and promotional materials to showcase the brand’s strength and durability.

Our digital strategy included a series of Google paid search ads and SEO, a nationwide campaign focused on specific keywords to generate leads.

Results

16%

Decrease in Cost Per Lead from Google Ads

12%

Increase in Organic Traffic

52%

More Calls from Google Business