Grand Opening & Ribbon Cutting Ceremony
Northtowns Ambulatory Surgery Center
Challenge
Northtowns Ambulatory Surgery Center (NASC), located within the new 716 Health complex in Amherst, NY, was preparing for the highly anticipated launch of its state-of-the-art outpatient surgical center. As a brand-new facility, NASC needed to make a strong first impression—not only with patients and the public, but with referring physicians, healthcare professionals, and community leaders. The goal: execute a grand opening event that would establish credibility, generate buzz, and set the tone for long-term success.
Tactics
To help NASC build a strong brand and launch successfully, J. Fitzgerald Group (JFG) implemented a full suite of marketing strategies:
- Brand Identity: Created a cohesive look, including logo and visual elements that reflect NASC’s excellence in outpatient surgical care.
- Website Development: Designed a responsive, user-friendly site to highlight services, physicians, and patient resources—timed to launch with the grand opening.
- Marketing Materials: Produced brochures and print collateral to inform the community and referring physicians.
- Digital Advertising: Deployed targeted online campaigns to boost awareness and drive traffic.
- Event Support: Designed branded invitations, signage, and giveaways to create a cohesive event experience.
- Media Outreach: Distributed press releases to engage local and healthcare media.
- Stakeholder Engagement: Supported guest coordination for surgeons, physicians, civic leaders, and partners.
- On-Site Presence: Developed digital displays and environmental signage within the 716 Health complex to showcase NASC’s presence.
Solution
The grand opening event, was a resounding success. The celebration brought together an influential audience including medical professionals, tech and development partners, and community leaders. Guests were welcomed with branded print collateral, guided facility tours, and a formal ribbon-cutting ceremony. The message was clear: NASC represents a new standard of care in outpatient surgery for Western New York.
The newly launched website supported the event by providing attendees—and the broader public—with immediate access to information about services, specialties, and physicians.
Results
- Successful Event Attendance: Over 100 key stakeholders, healthcare professionals, and media representatives attended the grand opening.
- Community Awareness: Local buzz and media coverage established NASC as a trusted surgical option right from day one.
- Digital Engagement: Website traffic spiked following the event, with increased inquiries from both patients and referring physicians.
- Brand Credibility: The professional presentation—from signage to speeches—positioned NASC as a modern, reliable, and essential addition to the Western New York healthcare landscape.
