Branding & Digital Campaign

NeighborWorks Community Partners

NeighborWorks Community Partners (NCP) had an awareness problem. A catalyst for building and strengthening communities across the US and WNY, NCP is committed to providing housing solutions for individuals, families and neighborhoods through education and resources.

Their goal is to team up with community supporters to assist neighborhoods with programs educating them on home-buying, financial fitness, low interest lending, home repairs, rehab and energy-efficient assessments.

Tactics

  • Branding
  • Outdoor Marketing
  • Print Collateral
  • Google Ads
  • Social Media Ads
  • Website Design

Solution

JFG worked with the NCP branch that serves Buffalo, Rochester, and Niagara Falls to develop a strategy to boost the organization’s brand.

By targeting each region and audience JFG created an overarching tagline, Helping You Own, Repair, Rent, with a solid campaign message “Invested In You — Working For Us”.

Results

The campaign provided added awareness of NCP’s offerings to the WNY, Niagara Falls and Rochester communities seeking assistance with programs on home-buying, financial fitness, low interest lending, home repair, rehab and energy-efficient assessments. As a result of the campaign enrollment in the programs and calls for information dramatically increased