Branding Campaign & Website Development

Ridge Overhead Door

A leading provider of residential and commercial garage doors in Western New York, Ridge Overhead Door came to JFG wanting to improve their branding and increase awareness among prospective customers. They wanted to be known throughout the region as the go-to option for garage door installation and repairs.

Tactics

  • Website Development
  • Search Engine Optimization (SEO)
  • Outdoor Advertising
  • Print Advertising

Solution

JFG worked on a branding campaign that involved print advertisements and the creation of billboards to promote the brand among local customers, positioning Ridge Overhead Door as highly experienced experts who deliver the best customer service in the marketplace.

In the digital realm, the Ridge website needed to be redeveloped to better represent the brand and to make the site more modern, accessible and mobile-friendly. After the site launch, JFG also performed search engine optimization work monthly, working to improve the company’s position in organic search results for relevant garage door terms.

Results

Due to saturating the market with advertisements and increasing organic search results through SEO work, JFG was able to substantially increase traffic to the Ridge Overhead Door website. The company saw a steady increase in leads and inquiries due to the increased traffic and brand recognition.