OrthoCare / UBMD PPC Case Study
See ResultsOverview
UBMD Orthopaedics & Sports Medicine offers complete care of all orthopaedic and musculoskeletal problems – from kids to adults to seniors. Approximately 7% of all Google searches are health-related and there are 70,000 health-related searches per minute, every day. Google is a trusted resource for people to get answers to health-related questions and find local healthcare providers.
Approach
To get UBMD Orthopaedics & Sports Medicine to the top of the search results, JFG recommended a paid search campaign. PPC is a very cost-effective advertising tool, with a clear and measurable return on investment (ROI), since you are only charged when someone clicks on your ad.
Results
The JFG team worked with UBMD Orthopaedics & Sports Medicine to create paid search strategies for both their general practice and their urgent orthopaedic care, UB OrthoCare. Both campaigns combined in 2021 generated more than 10,000 clicks and 1,002 conversions.
UBMD Orthopaedics & Sports Medicine Results
Whether you’re searching for orthopaedic doctors, hip and knee replacements, or experts in broken bones and sprains, UBMD Orthopaedics & Sports Medicine is bound to be one of the top search results in the WNY area. In 2021, JFG launched a full-year paid search campaign to generate new leads and patients. This campaign covered a wide variety of UBMD Orthopaedic & Sports Medicine services.
Clicks
Phone Calls
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Cost Per Conversion
UB OrthoCare Results
UB OrthoCare is your convenient alternative to the emergency room for urgent orthopaedic injuries. People in need of orthopaedic care can help reduce the strain on local ERs and get the orthopaedic urgent care they need at UB OrthoCare offices in Amherst, Niagara Falls, Ellicottville and Orchard Park. In 2021, JFG ran a full-year PPC campaign targeting a radius around each OrthoCare location.
