Digital Campaign

UBMD Orthopaedics & Sports Medicine

According to 2024 worldwide data, the average person spends 2 hours and 24 minutes on social media every day. Additionally, 7 percent of Google’s daily searches are health-related, with over 70,000 health care searches performed every minute of every day.

Capitalizing on these trends and reaching people where they are is of the utmost importance in this increasingly digital age. Therefore, JFG needed to use these critical digital channels to increase awareness and patient leads for UBMD Orthopaedics & Sports Medicine (UBMDOSM) and its many service offerings, firmly positioning the practice as the leading orthopaedics experts in Western New York.

Tactics

Solution

To get UBMD Orthopaedics & Sports Medicine, along with its urgent orthopaedic care services — UB OrthoCare, in front of Western New Yorkers and to the top of Google search results, JFG recommended a mix of Google and Meta ad campaigns.

Google search campaigns (PPC) are a very cost-effective advertising tool, with a clear and measurable return on investment, since you are only charged when someone clicks on your ad. Similarly, Meta ads, served in various placements across Facebook and Instagram, offer tracking capabilities and are proven tools for raising awareness within a targeted geographic area and driving traffic to a website.

Using these platforms, JFG has successfully elevated the perception of UBMDOSM across the community, positioning the practice as Western New York’s top option for treating bones, joints, muscles, concussions and more.

Results

Since partnering with JFG, UBMDOSM has seen digital advertising metrics increase consistently year over year. In 2023 the results continued to grow, consistently generating leads and performing well above health care industry averages.