Website Development & Awareness Campaign
OWM Integrative Wellness
Based in Buffalo, OWM Integrative Wellness provides premium quality integrative, regenerative, naturopathic and functional medical care. In addition, they offer advanced medical aesthetics services and have the only yoga studio in the area to offer Iyengar-based suspension wall yoga.
Founded by visionary Board-Certified physician Dr. Leonard Kaplan, the practice blends the latest advances in regenerative medicine, anti-aging therapy, integrative cancer therapy and much more. Physicians take their time to discover and address the root causes of symptoms, offering compassionate and attentive care in a relaxing, spa-like setting.
OWM Integrative Wellness came to JFG looking to increase awareness of its unique and highly sophisticated array of services among prospective clients in WNY and Canada. They needed a web presence and brand messaging that better communicated their comprehensive offerings.
Tactics
- Branding
- Website Design & Maintenance
- Landing Page Development
- Search Engine Optimization (SEO)
- Meta Ads
- Email Marketing
- Video
- Digital Marketing
Solution
Knowing OWM’s focus on holistic healing, JFG developed the tagline “Your Total Health Center,” in order to represent the full range of health and wellness services that take care of every part of a person. “Spa” services were also reframed as “medical aesthetics,” reflecting that all treatments are science-based. The brand imagery chosen was meant to communicate nurturing care and holistic healing with natural substances.
In designing the new website, written and video client testimonials were brought to the forefront, and the user experience was prioritized with easy navigation and clear calls to action to push contact and appointment conversions. An SEO strategy was also implemented to optimize organic traffic and keyword rankings among individuals searching for health care solutions.
To further increase the digital footprint of OWM Integrative Wellness and engage current and prospective clients, JFG developed Meta ad campaigns, monthly e-newsletters, and video assets used on YouTube, the website and social media. A comprehensive women’s health landing page was also developed and used for digital ad traffic.
Results
Since partnering with JFG and launching the new website, OWM Integrative Wellness has seen awareness, web traffic and engagement metrics continue to increase, and digital ads continue to far outperform health care industry averages.
20,232
Website Sessions First 4 Months Post Launch
263
Website Appointment Requests First 4 Months
283K
Impressions from Meta Ads
4.28%
Average CTR for Meta Ads