Website Development & Digital Advertising

Jacobs Ladder

When Jacobs Ladder, maker of high-intensity exercise equipment, undertook the first redesign of their flagship product in 20 years, they found a capable partner in JFG to create a unique brand position. Our JFG team was there every step of the way, from product design and consumer research to branding and strategizing media for a successful rollout.

A few years later, they came to JFG wanting to increase awareness and e-commerce sales among their key client bases — home users and commercial clients like gyms, athletic departments, first responders and military training facilities.


  • Branding
  • Website Development
  • Landing Page Development
  • Google Ads
  • Meta Ads
  • Video


JFG knew that in order to increase online sales, Jacobs Ladder needed to increase the effectiveness of both their website and digital marketing strategy. A homepage redesign was implemented to include more user-friendly navigation and clearer calls to action. Testimonials were added for social proof, along with financing options, product highlights and other key info to help influence purchase decisions.

Additionally, JFG developed two landing pages for use in digital ad campaigns, with messaging and content tailored to the two distinct customer bases — home users and commercial clients. Coordinating Google Search Ads and Meta Ads strategies were developed to reach those two consumer bases with precise audience targeting throughout the U.S., U.K., Brazil and Germany. The Meta campaigns utilized short-form engaging video ads, supported by user testimonials.


After JFG launched the new webpages and digital ad campaigns in 2023, Jacobs Ladder saw a remarkable increase in both web traffic and online sales compared to the previous month and the same time period the previous year.


Increase in Website Sales Year-Over-Year


Increase in Website Sessions


Impressions of Digital Ads


Increase in User Website Engagement