Branding & Awareness Campaign
UBMD Physicians’ Group
UBMD Physicians’ Group approached JFG for help growing the organization’s overall awareness and presence in the Western New York health care marketplace. As the area’s largest medical practice with over 500 physicians, 80 locations and 18 practice areas, we wanted to show the breadth and reach of their services. We started with a strategic brainstorming session, working to develop a strong tagline and brand theme to carry throughout the different marketing channels: “One Source for the Life You Lead” or “One Source” for shorter messaging.
After establishing “One Source” as the primary theme, JFG developed digital billboards and bus wraps to promote the group. We then developed print ads, brochures, mailers, television ads and more to help expand the reach of the campaign.