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Website Design, Content Creation & SEO

UBMD Psychiatry

UBMD Psychiatry is a leading provider of comprehensive mental health evaluation and treatment services for individuals across all age groups in Buffalo and Western New York. Affiliated with the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, UBMD Psychiatry collaborates with local hospitals and healthcare organizations to offer a full spectrum of services addressing complex psychiatric conditions. ​

Challenge

UBMD Psychiatry aimed to enhance its online presence to better serve patients and the community. The organization sought to develop a modern, user-friendly website that would effectively communicate its services, facilitate appointment scheduling and provide resources for mental health support. The primary goals were to improve accessibility, showcase the expertise of their providers and offer a seamless user experience for individuals seeking mental health care.​

Tactics

To achieve these objectives, the following strategies were implemented:

  • Website Development: Designed and developed a responsive website to ensure optimal viewing across various devices.​
  • Content Creation: Developed informative content detailing available services, provider profiles and patient resources
  • Search Engine Optimization (SEO): Implemented SEO best practices to enhance online visibility and search engine rankings.​
  • Patient Portal Integration: Integrated a secure patient portal to facilitate appointment scheduling and access to medical records.​

Solution

Well-versed in healthcare marketing, JFG built a new website for UBMD Psychiatry that offers intuitive navigation, in-depth service descriptions and detailed provider profiles. A patient portal streamlines appointment requests and access to information, while a News & Events section keeps the community connected.

Results

Post-launch, UBMD Psychiatry saw increased site traffic and patient engagement. The improved online experience has strengthened their ability to connect with individuals seeking mental health care.