Awareness Campaign

Women’s Business Center

The Women’s Business Center at Canisius College (WBC) was created to empower entrepreneurs to succeed through education, connections and community.

In 2020, the WBC was awarded CARES Act funding through the Small Business Administration to provide education and consulting services to women-owned small businesses that experienced challenges as a result of COVID-19. This COVID-19 Business Recovery Program was only available for one year.

As a result, JFG needed to launch a campaign to quickly position the WBC as the home of women entrepreneurship in WNY, and to increase awareness and participation in WBC programs.

Tactics

  • Brand Refresh & Tagline Development
  • Landing Page Development
  • Google Search Ads
  • Paid Social Media
  • Blog Articles

Solution

JFG started with a series of strategic brainstorming sessions, working with the WBC to develop a strong tagline and brand theme to utilize through different marketing channels. We landed on, “ReConnect. ReStart. ReGrow.

We then launched a multi-media awareness campaign, focusing on a strong digital strategy to engage potential clients, uplift women-owned businesses and generate leads for WBC programs.

Digital ads and blog content highlighted current program participants, testimonials, task force members and success stories. The landing page offered a strong call-to-action on how to access the business counseling series and register for upcoming events.

Results

188

Women-Owned Small Business Leads

42k+

People Reached

2,631

Website Clicks