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Three Tips To Turn Social Data Into Revenue

Three Tips To Turn Social Data Into Revenue

The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out...
6 Reasons Why Your Site Isn’t Ready for A/B Testing

6 Reasons Why Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into refining your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied quite a few blogs on conversion optimization techniques. You’ve poured over countless CRO case...