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7 Ways to Write the Perfect PR Pitch

In JFG News by Support Team

Good public relations is foundational to any good business. But most entrepreneurs know very little about public relations and how it has shifted over the years — and even less about how to actually pitch a story to members of the media.

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JFG Launches New Microsite for UBMD Physicians’ Group

In JFG News by Support Team

As UBMD Physicians’ Group prepares to open a location in the Conventus building on the Buffalo Niagara Medical Campus, JFG was pleased to design and launch a new microsite to help patients stay informed about the move. The new site is located at www.ubmdconventus.com.

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Celebrating Our 16th Year with Style

In JFG News, Sweet 16 by Support Team

This year marks JFG’s 16th. We were founded on Dec. 31, 2001 and opened in the aftermath of an historic snowstorm that brought more than 80 inches of snow to Buffalo. Running a business for 16 years is no small feat. So when Jack Martin, our president, and Carmel Cerullo-Beiter, our vice president, decided that a logo should be created to commemorate the occasion, they turned to JFG Art Director Aaron Niziol.

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JFG Designs New Website for Lockport’s Historic Palace Theatre

In JFG News by Support Team

When Lockport’s Historic Palace Theatre needed a new website design and corresponding marketing collateral, they applied to be part of J. Fitzgerald Group’s 2016 CreateAthon, our annual 24-hour blitz of pro bono work for local non-profit organizations.

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7 Ways to Write Quality Social Content — Without Clickbait

In JFG News by Support Team

Writing clickable social content is one thing. Doing it without resorting to clickbait is another. Here, we share seven ways you can make your social content more clickable, provide clear value to readers, and compel them to click through to your website.

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Brand Identity? Check. But What About Brand Promise?

In JFG News by Support Team

Building a brand identity is critical for any business. But does your organization deliver on its brand promise?

An April 2016 study on brand experience by Brandworkz and CIM surveyed 2,200 marketing leaders worldwide about challenges, opportunities, and best practices for aligning brand promise with customer experience.

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Payback Incentives Gets Major Overhaul & New Program

In JFG News by Support Team

Payback Incentives, an online recognition and rewards program, has announced a major overhaul that includes a totally new sales incentives program and the creation of three tiers for its existing employee recognition program.

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How to Bridge Gaps in Marketing Emails

In JFG News by Support Team

Consumers are becoming more comfortable with making purchases on mobile devices. But they’re also becoming more indifferent to irrelevant marketing emails that aren’t personalized or tailored to their interests and tastes.

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Payback Incentives: The Gift of Convenience

In JFG News by Support Team

Incentivizing your team is a no-brainer. Make your employees feel rewarded and you’ll boost their morale, making productivity soar. Give your sales team something meaningful to strive for and you’ll ignite their drive.

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JFG Gives Back

In JFG News by Support Team

This year, the team at J. Fitzgerald Group adopted six families — 29 children and 12 adults — through the Community Outreach at St. John the Baptist Roman Catholic Church and set about purchasing Christmas gifts just for them.

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Holiday Marketing Checklist

In JFG News by Support Team

Execution is one thing. But between now and the New Year holiday, it’s equally important to focus on augmenting and amplifying campaigns based on customer reaction — especially if your holiday marketing campaign uses social media as its foundation.

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Social Media Marketing: B2B Versus B2C Tactics

In JFG News by Support Team

As social media networks have grown to attract millions of users, businesses began to realize the huge potential of social media marketing. Forward-thinking organizations began integrating social media marketing into their overall marketing mix. Generally speaking, these early-adopter companies were almost entirely B2C (business-to-consumer). B2B (business-to-business) companies have been slower to realize the advantages of social media for promoting their business. Read on for three noteworthy differences between social media marketing for B2C and B2B organizations.

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Three Digital Marketing Mistakes Your Company Needs To Avoid

In JFG News by Support Team

Once upon a time, digital marketing was considered a “fad” or an element within the marketing mix that was a “nice to have” but not a “need to have.” As we’re nearing the end of 2016, if your business doesn’t participate in any form of digital marketing, you’re behind the times. So what does that mean for you? Here are some tips to help you avoid what we would consider the three biggest mistakes companies make in digital marketing.

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JFG Welcomes UBMD Physicians’ Group to Client Roster

In JFG News by Support Team

JFG has been named the agency of record for UBMD Physicians’ Group, the single largest medical group in Western New York. They’ve revolutionized the way health care is provided in Western New York. And now, JFG is revolutionizing the way they interact with the public as a brand.

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JFG Adds New Client to Roster

In JFG News by Support Team

How do you create a single lead generation campaign that will work for a group of dealers when those dealers are spread across the country and serve customers in six very different markets? You turn to J. Fitzgerald Group.

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What To Do During A PR Crisis

In JFG News by Support Team

Even if your company plays by the books and plays it safe, a reputation-destroying crisis could still come your way. All it takes is one small misstep, and now you have something that can risk your business. Chances are, something like this won’t happen, but if it does, are you confident that you could handle it?

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Seven Ways to Create a Killer Brand Strategy

In JFG News by Support Team

Let’s say you’ve come to the sad realization that your brand – if you can even call it that – is all over the place. Maybe even worse, you have a defined brand, but you’re feeling that it just doesn’t seem to mesh with who you really are and what you really do.

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Eight KPIs To Include In Your Content Marketing Strategy

In JFG News by Support Team

Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more simple and accessible for the average marketing professional.

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Are you tweeting #hashtags correctly?

In JFG News by Support Team

Hashtags 101: What is a hashtag?
The hashtag – written with a # symbol – indexes keywords and topics on social media sites such as Facebook, Twitter, Instagram, and Pinterest.

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Social Media: Being in the Right Place at the Right Time

In JFG News by Support Team

In social media, timing is everything. Having your message received by the largest audience possible offers greater opportunity for engagement and meaningful connections, which are two major objectives of utilizing social media in business.

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