As we quickly move towards the new year, it’s important to keep tabs on what marketing trends to expect in 2023 and beyond.
We’ve outlined several things to incorporate into your strategy for next year, if you haven’t already.
Consider Shortening Video Content
Video content has continued to increase in popularity over the years. In fact, we covered it in our “Marketing Trends to Expect in 2022” and want to continue to emphasize its importance.
As consumer attention spans continue to dwindle, shorter video content should be considered.
Although long-form video content has a place in certain circumstances, such as educating your audience on services or telling a story in order to increase donations, short-form videos are gaining traction.
What are short form videos?
Short-form videos are ideal for teasers, announcements, and highlights – and often have higher completion rates because of how quick they are.
As always, the rise of social platforms such as Tiktok and Reels have influenced the prioritization of short-form content and you might be surprised to find out they often increase sales.
When considering how to put out shorter video content, don’t forget about the option to live stream – although the popularity of this has wavered, it’s ultimately here to stay.
According to LinkedIn, in 2023, live streaming will become even more popular as more businesses use it to reach their target audiences.
YouTube Shorts are another form of short video content that is dominating the market right now – according to Forbes, Google has been focused on expanding Shorts to compete.
Get Back to Blogging
Blogging is often considered a “buzzword” now when it comes to marketing strategy – but it still holds merit heading into 2023. Though some might think of it as a tired practice, it continues to make strides as an effective marketing strategy.
Blogging is an easy way to get information to your customers and can result in higher sales, improved SEO strategies, and is a sure way to build out website content but it is a long game.
Blogging can also help your marketing efforts from a search perspective: it creates written content which can contribute to search discoverability.
Websites that focus efforts on blogging are more likely to come up in search results assisting SEO strategies.
How to increase your blog’s reach
It is important to remember how to expand the reach of your blog – sharing on social media, linking it in email newsletters, and creating multiple forms of content from your blogs. Although publishing it to your website and hoping traffic lands on it as a result of a search, it’s also important to intentionally put it in front of people.
As mentioned earlier, video content is at the forefront of trending marketing efforts. Consider how video content can fit into your blog posts, setting them apart from your competitors.
Social Platforms Continue to Soar
As anticipated, social media continues to lead the charge in most marketing efforts.
However, most companies are considering which platforms they specifically need to have a presence on. Not every brand has to be on every platform; consider what makes sense for your audience and what they are most likely to be using.
According to HubSpot, Facebook is the most used social media platform, used by 64% of marketers, followed by Instagram (58%), YouTube (57%), Twitter (43%), and TikTok (42%).
Understanding what platforms serve you best will allow you to put your best foot forward on those platforms specifically and create a sound and effective strategy for all.
Social platforms are also becoming a source of search, changing the way we think about where audiences are seeking product suggestions and purchasing outlets.
TikTok vs Google Search
According to Forbes, 40% of Gen Z users prefer using TikTok and Instagram for search over Google, which means social media has also become a search platform.
TikTok’s search feature generates personalized and specific results based on their algorithm, which means users are getting results curated towards their preferred preferences, making it one of the most sensible forms of search.
Of course, this is just the tip of the iceberg when it comes to how quickly best marketing practices are changing and evolving as we approach a new year.
Need help with your marketing strategy for the new year?
Contact J. Fitzgerald Group today – our team can help you implement the best trends that work for your company and your target audience bringing your marketing strategy current.