JFG News
The Truth of Digital Marketing – Strategy is Key
As we’re all stuck inside because of COVID-19, digital channels are actively changing the way we research, find and buy things – whether that thing be a good, or service or simply information. One thing that is definitely certain, however, is that contemporary...
Doing Business Together – B2B Pitches Are a Two-Way Street
In marketing, business-to-business relationships abound. There are countless companies – ourselves included – that work directly with other organizations rather than marketing or selling directly to consumers and the general public. Some companies offer services that...
No Website? No Business – Why an Online Presence is Essential Today
The year is 2020, and every small business needs a web presence – and not just as an extra piece of marketing that might draw some business from a few tech-savvy individuals. Today, being online is much more than a way to expand the reach of a business. It’s a matter...
David Gardner Hired as Digital Sales Director at J. Fitzgerald Group
Longtime expert helps expand JFG’s digital efforts David Gardner, a longtime digital sales specialist in Western New York, has joined the team at J. Fitzgerald Group (JFG) in Lockport, to help drive the company’s efforts on behalf of clients locally and around the...
Big Money on Big Game Ads – But How Big Is the Impact?
The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...
