JFG Named Agency of Record for Alta Construction Equipment

JFG Named Agency of Record for Alta Construction Equipment

Heavy equipment sales, rental and service company is largest in Midwest

LOCKPORT, N.Y. — J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named as the agency of record for Alta Construction Equipment, a division of Alta Equipment Company.

Alta Equipment CompanyAlta Equipment Company is headquartered in Detroit, Mich., where its first location opened in 1984. The company has expanded dramatically in the past three decades, growing to open new locations across Michigan and into Indiana. In late 2017 and 2018, the company began expansion into Illinois and the Chicago metro area, offering a full range of machines from Volvo Construction Equipment®, Link-Belt® cranes, Sennebogen® material handlers, Genesis® shears, Genie® aerial equipment, Gomaco® concrete paving products and many other machinery lines for construction and industrial clients.

Today, Alta stands as the largest heavy equipment dealer in the Midwest, serving clients in Michigan, Indiana and Illinois. The company was also recently honored by Equipment World with the magazine’s inaugural Big Iron Dealer of the Year Award, given to an organization in the heavy equipment marketplace with a strong dedication to community engagement, customer education, staff training and marketing initiatives.

“Through our long-standing relationship with Volvo, we have worked with Alta on a number of projects over the years,” said Jack Martin, president and co-owner of J. Fitzgerald Group (JFG). “We look forward to expanding our work together and helping Alta continue to grow and help their customers find the right solutions for their work at every level.”

Part of JFG’s work with Alta will be to support and develop Alta’s presence in Illinois, helping introduce the company to the new market and develop awareness of what Alta can offer to construction and industrial customers in the greater Chicago region.

“We look forward to working with JFG to help us deliver our outstanding customer service and product selection to new client partners in Illinois,” said Rob Chiles, president of Alta Equipment Company’s construction division. “JFG has a proven track record of success working with us and with Volvo, and we are sure they will be an invaluable partner as we grow into Illinois.”

Alta Construction Equipment currently has nine locations in Michigan and Illinois, offering new and used construction and industrial equipment sales, parts, service, rental and client support. For more information on Alta Construction Equipment, call 844.Go2.ALTA or visit them online at construction.altaequipment.com.

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About J. Fitzgerald Group

Founded in January 2002, J. Fitzgerald Group is an integrated marketing company specializing in full-service branding, digital and traditional advertising, web design, and research. JFG’s clients span local, regional, and worldwide markets. For more information, visit them online at www.jfitzgeraldgroup.com.

About Alta Equipment Company

Alta Equipment Company started in 1984 with a single Detroit location, and today is the largest heavy equipment dealer in the Midwest with 24 locations in Michigan, Indiana and Illinois. Alta is dedicated to delivering the best products for customers from an inventory of equipment and attachments from over two dozen leading manufacturers of industrial and construction equipment. Alta also offers full-service rental equipment options and full-service on-site and in-shop repair capabilities. Visit them online at www.altaequipment.com.

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