The cool crisp air is moving in, but things are still incredibly hot and active here at JFG. The past few months have been filled with work for a number of new and existing clients, including branding projects, social media work, new websites and more – and there’s still plenty of work to be done.
As we finish our apple picking and get our sweaters ready for the months ahead, let’s take a quick look back at some of what we’ve been up to with our newest clients.
One of our summertime projects has been working with local communications and network services provider PremCom. The company was looking for ways to better define its brand position and create consistency in its messaging, tone and voice across all platforms. Our team worked to put together a new overarching theme line that played on PremCom’s expertise and appealed to its target demographic, resulting in the new tagline of “Your ‘IT’ Factor.” This new slogan will be used in PremCom’s future print, radio and other brand advertising.
In addition, we helped create a full presentation, style guide and sample ad copy to highlight four different aspects of the business – cloud services, managed services, structured cabling and unified communications. Look and listen for new spots on local airwaves and in regional publications in the upcoming months.
JFG’s Practicing Politics
I can’t say whether or not we keep Billy Joel on the radio while we work, but we are practicing a bit of politics at JFG – or at least supporting those who do. Our political work this election season involves two local clients – Dave Wohleben, candidate for mayor of the City of Lockport, and Sue Mawhiney, incumbent treasurer for the city running for re-election. Our marketing campaigns are focused on social media, working to help grow awareness of the candidates, their stance on the issues and their local involvement and events. This includes live broadcasts from events, sharing news coverage and creating and placing creative ads paid for through the candidates’ registered political funds.
It’s also worth noting that all Facebook political campaigns now face some additional requirements that were put in place after the issues raised from the 2016 presidential campaign. This includes identifying the source of funding in any promotion, the individuals working on the campaign and more. Find out more in recent coverage from The New York Times.
Helping Teachers Thrive
We also worked this summer with a new organization – Project Teach. This nonprofit group is seeking to help support our nation’s teachers by working to connect businesses and corporations with educators to provide discounts at major retailers and on many consumer goods and products. This app-based program would allow teachers to save on many of their routine expenses like clothing, groceries and more, saving them money as a way to help support their own personal expense on providing school supplies for our children.
The program is currently in development and vendor and donor support is needed to help get Project Teach launched. If you’re interested in helping or learning more, email Zara Altbach at firstname.lastname@example.org.
Getting Social with Medicine
Finally, we’re doing even more with medical marketing as we’ve added two new clients for social media services – Dr. Marc Fineberg with UBMD Orthopaedics & Sports Medicine and Susan G. Komen Upstate New York. As NY Top Docs pointed out in a recent blog, medical consumers are increasingly looking to social media for reviews and opinions from previous patients. In fact, almost three-quarters – 72 percent – of people will only make an appointment or visit a practice after reading positive reviews, making having a strong presence on social networks more imperative than ever.
Specializing in sports medicine, knee and shoulder arthroscopy, Fineberg serves as one of the team doctors for the Buffalo Bills and Buffalo Sabres, and JFG is working to build up his organic social media from scratch. After creating new Facebook, Twitter and Instagram accounts, we’ve worked with the doctor to post new content to share his expertise and knowledge in an educational way for patients and the greater community. In coming weeks, we’ll work to further grow the pages with more looks at the doctor’s personal hobbies and pastimes and work to really show patients and those considering him for their medical needs what he can offer and what kind of a person he is beyond just his professional sports medicine expertise.
For Komen Upstate New York, our team is helping the organization keep up with their social media and keep up on opportunities to connect with their followers. JFG will be creating a complete social strategy including standard graphics and a monthly content calendar to highlight sponsors, grant recipients and share survivor stories. The goal for Komen is to make each of their social channels – Facebook, Twitter and Instagram – serve as a resource for people facing a breast cancer diagnosis where they can find support from fellow survivors alongside information, education and advocacy.
Grow Your Business with JFG
Looking to grow your business or organization? Come grow with our team. With nearly two decades of experience, we offer a wealth of knowledge and insights that can help your brand find success – whether online, offline or a mix of different marketing efforts. Sit down with us and let’s chat and learn what you’re looking to achieve. Schedule a meeting today by calling 716.433.7688.
Bringing with him more than a decade of experience in traditional and online news media, digital marketing and content production experience, Ryan Yaeger is the copywriter and digital content strategist at J. Fitzgerald Group. When not busy wordsmithing at his proverbial word anvil or working on client SEO, you can find him testing new board games or cheering for the Bills or Sabres.