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Three Tips To Turn Social Data Into Revenue

Three Tips To Turn Social Data Into Revenue

The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out...
Are you tweeting #hashtags correctly?

Are you tweeting #hashtags correctly?

Hashtags 101: What is a hashtag? The hashtag – written with a # symbol – indexes keywords and topics on social media sites such as Facebook, Twitter, Instagram, and Pinterest. Here, we’ll focus on Twitter, where hashtags allow for connection and engagement based on a...