With the 2016 Summer Olympics now underway, we at JFG are excited to play our own small part in the games. Teaming up with Buffalo’s NBC affiliate WGRZ-TV Channel 2, one of our main local clients, UBMD Orthopaedics & Sports Medicine, is sponsoring two segments during the
games: “Medicine of the Games” and the “ Olympic Ozone.”
We were enlisted to help conceptualize the campaign for each project, and the slogan “Busy Bodies in Motion” became a catalyst of the campaign.
After all, we are all busy bodies – working, taking care of kids, weekend chores, exercising, etc. – so the key message is to promote the many services that UBMD Orthopaedics & Sports Medicine offers to get you back on your feet and back in the game.
The Medicine of the Games sponsorship consisted of JFG developing three: 30 television commercials to be aired on WGRZ during the games. Check out one of the commercials below or visit our UBMD Orthopaedics & Sports Medicine portfolio page to view all of our work.
For the “Olympic Ozone” our team at JFG arranged 14, 4-minute interviews with the UBMD Orthopaedics physicians and local radio host Janet Snyder to discuss the games and medical issues facing the athletes.
Everyone at JFG is thrilled to be cheering on our nation and also seeing our client sponsor and play their part in the games.
J. Fitzgerald Group is a full-service traditional and digital marketing communications firm based in suburban Buffalo, N.Y.