Modern, responsive design makes interacting with physicians and staff easier
UBMD Orthopaedics & Sports Medicine, the leading team of orthopaedic physicians, physical therapists, and athletic trainers in Western New York, has launched a newly redesigned website at ubortho.com.
Designed and implemented by JFG, the new website features an updated, modern design and intuitive navigation, making it easier for patients and prospective patients to interact with UBMD Ortho physicians and staff. Video elements were added to enhance the visitor experience and to introduce physicians to the community. Patients can get to know their doctors by watching physician bio videos. Additionally, the new ubortho.com has been launched on a responsive platform and optimized for viewing on mobile devices, without sacrificing content.
The user-friendly website enables patients to request appointments, pay bills, and access their patient portal. Patients are also able to submit testimonials about their care and have their questions answered via the FAQ section. A special section for referring physicians has been added to the site to provide a bridge between patients’ primary care provider and orthopaedic specialist. This section is dedicated to proactively answering questions about the practice, including accepted insurances, physician-hospital associations, and doctor specialties.
Visitors to the site can stay up to date on practice news and information and topics related to athletic training, physical therapy, physician updates, and general orthopaedic information via the UBMD Ortho blog.
View the site at ubortho.com.
J. Fitzgerald Group is a full-service traditional and digital marketing communications firm based in suburban Buffalo, N.Y.