Western New York’s only CreateAthon event kicks off July 20th at 8:00 a.m.
Six regional nonprofit organizations are set to receive free advertising and marketing services over the span of 24 hours as part of JFG’s tenth annual CreateAthon®. The only event of its kind in Western New York, CreateAthon is 10 days away, starting at 8:00 a.m. on July 20, 2017.
After an initial brainstorming session for each of the beneficiary nonprofit organizations, the JFG team and a group of volunteers will work around the clock to create logos, brochures, advertisements, posters, TV/radio scripts, billboards, and other needed marketing pieces free of charge. Finished work will be presented at 8:00 a.m. on July 21, 2017. JFG will be providing updates throughout the event on their social media pages, including Twitter, Instagram, and Facebook Live.
The nonprofits benefitting from this year’s creative blitz, include:
- Adoption STAR
- Genesee / Orleans Council on Alcoholism and Substance Abuse (GCASA)
- Legal Assistance of Western New York, Inc. (LawNY)
- Mason’s Mission Foundation of Western New York
- Mental Health Association in Niagara County, Inc.
- WNY Ovarian Cancer Project
CreateAthon beneficiaries were chosen via an online application process and evaluated for inclusion based on audience reach, the ability of services to make an impact on the nonprofit organization and the communities they serve, and the scope of each organization’s financial need.
To add additional benefits to this year’s nonprofits, JFG has teamed with area partners, including WKBW-TV, WIVB-TV, WGRZ-TV, Caboodle Printing, Entercom Buffalo, TBN Direct, Twenty-First Century Press, Lamar Advertising, and Wilcro Signs and Graphics, to provide additional media or printing services at low or no cost.
More information on CreateAthon can be viewed at jfitzgeraldgroup.com/createathon.
J. Fitzgerald Group is a full-service traditional and digital marketing communications firm based in suburban Buffalo, N.Y.