As UBMD Physicians’ Group prepares to open a location in the Conventus building on the Buffalo Niagara Medical Campus, JFG was pleased to design and launch a new microsite to help patients stay informed about the move. The new site is located at www.ubmdconventus.com.
The move is a complex one as 12 of the group’s 18 medical practices will see patients on the fourth floor of Conventus. This is the first location that brings these practices together under one roof — a move that will enhance patient convenience and increase the opportunities for collaborative medicine.
It was important that JFG design a site that could convey a great deal of information in an accessible way — and the new website delivers. Visitors can get answers to frequently asked questions, learn more about the practices that are opening locations in the Conventus building, and find out what patients need to do prior to their first appointment at the new location. The site also includes detailed patient parking and public transportation options, an interactive map for driving directions, and the latest news about UBMD Physicians’ Group.
In addition, visitors to the site can see how UBMD Physicians’ Group has been talking about its new space in print media and in outdoor marketing collateral, such as buses and billboards.
The site is built on WordPress and is fully responsive.
JFG has been proud to work with UBMD Physicians’ Group on a new brand and messaging campaign, called “One Source.” In the months since we began our relationship, we’ve created a number of pieces for the group, including print media advertisements, digital billboards, posters, a pull banner, a brochure, postcards, appointment cards, and a variety of internal communication pieces.
We’re proud to create beautiful work for Western New York’s premier medical group. Interested in working with us? Give us a call at (716) 433-7688 and see what Brand Fitz can do for you.
J. Fitzgerald Group is a full-service traditional and digital marketing communications firm based in suburban Buffalo, N.Y.