In social media, timing is everything. Having your message received by the largest audience possible offers greater opportunity for engagement and meaningful connections, which are two major objectives of utilizing social media in business.
There is no definitive optimal time to post to social media, but there are ways to help to boost your presence and to ensure that you are utilizing each network properly.
#1 Strategically build and strengthen your social communities. While social media success depends heavily on the thoughtful creation of content that has the ability to inspire engagement, even your best content may struggle to reach the right audiences without a cultivated meaningful following.
#2 Don’t just sell, socialize. Strike the right balance between selling and socializing. There’s a time and place for the hard sell in your marketing process, though your brand will be more authentic and well-received by audiences if you focus on creating authentic, two-way conversations rather than high-pressure sales pitches.
#3 Use the right tools. There are several means by which you can auto-schedule posts to your social media accounts to ensure that you stay on top of timeliness.
#4 Be sure to engage. Tweeting and posting at the optimal time holds true value, but what you do once your message is out there speaks tenfold. Retweeting, replying to comments on Facebook, and engage with other accounts and your followers makes your brand more reputable overall.
Social media is a great tool in marketing, and gives your brand the ability to reach many audiences and demographics. If you are struggling to find out how to socialize your content efficiently and effectively, feel free to contact us – we’d love to help you out.
We’ve done some research regarding the topic of social media post timing, based on studies from several sources. Check out the infographic we’ve created to see if your brand is posting at the best times.
Let us know your thoughts on social media by tweeting us @jfitzgroup – we’d love to hear from you.
J. Fitzgerald Group is a full-service traditional and digital marketing communications firm based in suburban Buffalo, N.Y.