Facebook revolves around the ubiquitous “like” — so it’s no surprise that anyone with a Facebook Page wants more of them. But, thanks to Facebook’s algorithms, your posts aren’t going to reach every person who has liked your Page. That’s because the number of people...
As UBMD Physicians’ Group prepares to open a location in the Conventus building on the Buffalo Niagara Medical Campus, JFG was pleased to design and launch a new microsite to help patients stay informed about the move. The move is a complex one as 12 of the group’s 18...
Writing clickable social content is one thing. Doing it without resorting to clickbait is another. Here, we share seven ways you can make your social content more clickable, provide clear value to readers, and compel them to click through to your website. Know Your...
Building a brand identity is critical for any business. But does your organization deliver on its brand promise? An April 2016 study on brand experience by Brandworkz and CIM surveyed 2,200 marketing leaders worldwide about challenges, opportunities, and best...
The foundation of any brand’s image is the story it tells — and how. Here’s how you can use storytelling to catapult your brand’s marketing to the next level. Create A Cohesive Narrative A brand narrative is an important strategic statement about a company and...
