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Three Tips To Turn Social Data Into Revenue

Three Tips To Turn Social Data Into Revenue

The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out...
Are you tweeting #hashtags correctly?

Are you tweeting #hashtags correctly?

Hashtags 101: What is a hashtag? The hashtag – written with a # symbol – indexes keywords and topics on social media sites such as Facebook, Twitter, Instagram, and Pinterest. Here, we’ll focus on Twitter, where hashtags allow for connection and engagement based on a...
Social Media: Being in the Right Place at the Right Time

Social Media: Being in the Right Place at the Right Time

In social media, timing is everything. Having your message received by the largest audience possible offers greater opportunity for engagement and meaningful connections, which are two major objectives of utilizing social media in business. There is no definitive...