by Mitch Woite | Oct 18, 2016 | JFG News, Uncategorized
If every piece of your company is moving in their own direction, you can be sure of one thing: as a whole, none of you will be moving forward. The key to a successful social media strategy for any organization is internal alignment and a clear vision, says Adrian...
by Mitch Woite | Sep 29, 2016 | Uncategorized
The term big data is vague and worn-out. I prefer to talk about audience intelligence. We have more information about our customers, target audiences, and fans today than we could ever hope to comprehend. It’s easy to get dumbfounded by the sheer volume of data out...
by Mitch Woite | Sep 23, 2016 | JFG News
Hashtags 101: What is a hashtag? The hashtag – written with a # symbol – indexes keywords and topics on social media sites such as Facebook, Twitter, Instagram, and Pinterest. Here, we’ll focus on Twitter, where hashtags allow for connection and engagement based on a...