Blog
The Rising Prevalence of Fake Online Reviews and How to Spot and Stop Them
In recent years, online review sites have revolutionized word-of-mouth advertising and the value of a customer referral by infinitely expanding access to provide feedback and input on products and...
Agency Insider: Budgets Help Us Help You
When you are in the market to buy something, one of the most critical factors to consider is your budget. It doesn’t matter if you’re buying dinner or a home, you need to know what you can afford...
The Importance of the Original Face Time
Sometimes you need to be truly deprived of something before you understand just how important it is in your life. Since the pandemic hit, the most pronounced shortage we’ve seen isn’t toilet paper,...
The Truth of Digital Marketing – Strategy is Key
As we’re all stuck inside because of COVID-19, digital channels are actively changing the way we research, find and buy things – whether that thing be a good, or service or simply information. One...
Doing Business Together – B2B Pitches Are a Two-Way Street
In marketing, business-to-business relationships abound. There are countless companies – ourselves included – that work directly with other organizations rather than marketing or selling directly to...
No Website? No Business – Why an Online Presence is Essential Today
The year is 2020, and every small business needs a web presence – and not just as an extra piece of marketing that might draw some business from a few tech-savvy individuals. Today, being online is...
David Gardner Hired as Digital Sales Director at J. Fitzgerald Group
Longtime expert helps expand JFG’s digital efforts David Gardner, a longtime digital sales specialist in Western New York, has joined the team at J. Fitzgerald Group (JFG) in Lockport, to help drive...
Big Money on Big Game Ads – But How Big Is the Impact?
The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new...
It’s Not a Cost, It’s an Investment – How to Understand Agency Pricing
Every business or organization relies on marketing, whether it’s to gain customers, increase exposure or simply grow awareness about a product or service. While some handle their promotional and...
Embracing the Holiday Spirit: JFG’s 12 Days of Christmas Social Media Video Series
The holidays are a time for family, friendships and – of course – a few antics. That’s why, in the weeks leading up, we took to social media to showcase our marketing services and branding expertise...
On the Road – Using Billboards as Part of Your Marketing Strategy
With so much advertising happening online now, brands are cutting back on some more traditional promotional channels. In fact, according to a study done by the research firm eMarketer, 2019 is...
Not Dead Yet – How Print Advertising Still Fits in the Modern Landscape
Online advertising is becoming more and more relevant to a properly functioning marketing strategy. With the myriad digital platforms increasingly encouraging interactive formats and dynamic...