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some random thoughts

The Truth of Digital Marketing – Strategy is Key

The Truth of Digital Marketing – Strategy is Key

As we’re all stuck inside because of COVID-19, digital channels are actively changing the way we research, find and buy things – whether that thing be a good, or service or simply information. One thing that is definitely certain, however, is that contemporary...

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Doing Business Together – B2B Pitches Are a Two-Way Street

Doing Business Together – B2B Pitches Are a Two-Way Street

In marketing, business-to-business relationships abound. There are countless companies – ourselves included – that work directly with other organizations rather than marketing or selling directly to consumers and the general public. Some companies offer services that...

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Big Money on Big Game Ads – But How Big Is the Impact?

Big Money on Big Game Ads – But How Big Is the Impact?

The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...

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Six Do’s & Don’ts of Social Media

Six Do’s & Don’ts of Social Media

No matter what your company or organization does or sells, your customers are online. They are interacting on social channels with their friends, colleagues and other brands in search of information, recommendations and entertainment. If your brand is not around to...

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Who Owns Your Website? It’s Not Always You

Who Owns Your Website? It’s Not Always You

Do you own or lease your car? Did you buy your house or do you rent? These are straightforward questions that you likely know the answer to offhand. But what if I ask if you own your website? That’s a far more complicated question to answer, and can depend a lot of...

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