some random thoughts

Across the nation and around the world, people are beginning to cautiously venture out from quarantines and lockdowns, taking steps back to the places and people they used to see routinely just a few months ago. In the changed world, however, things are different than...

Oh, requests for proposals – what would we in the agency world do without you? For one, we’d probably sleep a lot better. RFPs are stressful for agencies, who put untold hours into filling them out only to get a “Dear John” letter in the mail. Just before the global...

The capabilities of ecommerce are rapidly expanding among a world of isolation, but the online shopping revolution has been building for years before this latest surge, and it certainly won’t fizzle out now that physical businesses are beginning to reopen. Even back...

In recent years, online review sites have revolutionized word-of-mouth advertising and the value of a customer referral by infinitely expanding access to provide feedback and input on products and services to customers from all corners of the world. This expansion is...

When you are in the market to buy something, one of the most critical factors to consider is your budget. It doesn’t matter if you’re buying dinner or a home, you need to know what you can afford before you can even get started. However, that basic rule seems to...

Sometimes you need to be truly deprived of something before you understand just how important it is in your life. Since the pandemic hit, the most pronounced shortage we’ve seen isn’t toilet paper, but human contact. While the lack of face-to-face communication isn’t...

As we’re all stuck inside because of COVID-19, digital channels are actively changing the way we research, find and buy things – whether that thing be a good, or service or simply information. One thing that is definitely certain, however, is that contemporary...

The year is 2020, and every small business needs a web presence – and not just as an extra piece of marketing that might draw some business from a few tech-savvy individuals. Today, being online is much more than a way to expand the reach of a business. It’s a matter...

Longtime expert helps expand JFG’s digital efforts David Gardner, a longtime digital sales specialist in Western New York, has joined the team at J. Fitzgerald Group (JFG) in Lockport, to help drive the company’s efforts on behalf of clients locally and around the...

The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...

Every business or organization relies on marketing, whether it’s to gain customers, increase exposure or simply grow awareness about a product or service. While some handle their promotional and advertising work internally, many turn to a marketing and advertising...