Blog
How to Access Google My Business
What is Google My Business? Google My Business is Google’s free tool to list your business online. Google My Business profiles are important for local search engine optimization, as they contain...
Recapping 2020: Finding Silver Linings in a Year of Clouds
Yeah, so, how ‘bout them Bills? All of us can agree that it’s hard to find bright spots in 2020. This has been a year like no other, filled with unexpected challenges and incredible hurdles to...
Jacobs Ladder Launches New JLX Ladder Climbing Exercise Machine
J. Fitzgerald Group helps Niagara Falls company with comprehensive market strategy NIAGARA FALLS, N.Y. – Jacobs Ladder, LLC, has made some major improvements to its flagship cardio equipment for the...
A Social Prescription: The Importance of Social Media for Health Care Organizations
Social media today is so much more than a place to see photos of your nephew or reconnect with old colleagues and classmates. It’s an engagement and search platform all its own, with millions of...
Don’t Let Off the Gas – Why to Keep Marketing Even When You’re Busy
It’s often tempting when business is booming to ease off your marketing efforts. The idea is that if everything is going great and you’re booked solid, what’s the point of continuing to advertise...
More with Less: Dropping Ad Rates, Simple Production Driving TV Ads
Only a few months ago, television advertisers were rolling out their biggest and best campaigns of the year in front of the massive audience watching the NFL’s championship game. These ads are...
How to Use Google Analytics to Track Website Traffic
There are many different ways to get to any given destination. Let’s say you want to go to a new restaurant on the other side town. You could take the highway to get there fast, or take surface...
Engaging Post Pandemic – Connecting with Customers Across Channels
Across the nation and around the world, people are beginning to cautiously venture out from quarantines and lockdowns, taking steps back to the places and people they used to see routinely just a...
Why RFPs Are A Complete Waste of Time
Oh, requests for proposals – what would we in the agency world do without you? For one, we’d probably sleep a lot better. RFPs are stressful for agencies, who put untold hours into filling them out...
Ecommerce – Ready or Not, It’s Already Here
The capabilities of ecommerce are rapidly expanding among a world of isolation, but the online shopping revolution has been building for years before this latest surge, and it certainly won’t fizzle...
The Rising Prevalence of Fake Online Reviews and How to Spot and Stop Them
In recent years, online review sites have revolutionized word-of-mouth advertising and the value of a customer referral by infinitely expanding access to provide feedback and input on products and...
Agency Insider: Budgets Help Us Help You
When you are in the market to buy something, one of the most critical factors to consider is your budget. It doesn’t matter if you’re buying dinner or a home, you need to know what you can afford...