some random thoughts
The Truth of Digital Marketing – Strategy is Key
As we’re all stuck inside because of COVID-19, digital channels are actively changing the way we research, find and buy things – whether that thing be a good, or service or simply information. One thing that is definitely certain, however, is that contemporary...
Doing Business Together – B2B Pitches Are a Two-Way Street
In marketing, business-to-business relationships abound. There are countless companies – ourselves included – that work directly with other organizations rather than marketing or selling directly to consumers and the general public. Some companies offer services that...
No Website? No Business – Why an Online Presence is Essential Today
The year is 2020, and every small business needs a web presence – and not just as an extra piece of marketing that might draw some business from a few tech-savvy individuals. Today, being online is much more than a way to expand the reach of a business. It’s a matter...
David Gardner Hired as Digital Sales Director at J. Fitzgerald Group
Longtime expert helps expand JFG’s digital efforts David Gardner, a longtime digital sales specialist in Western New York, has joined the team at J. Fitzgerald Group (JFG) in Lockport, to help drive the company’s efforts on behalf of clients locally and around the...
Big Money on Big Game Ads – But How Big Is the Impact?
The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...
It’s Not a Cost, It’s an Investment – How to Understand Agency Pricing
Every business or organization relies on marketing, whether it’s to gain customers, increase exposure or simply grow awareness about a product or service. While some handle their promotional and advertising work internally, many turn to a marketing and advertising...
Embracing the Holiday Spirit: JFG’s 12 Days of Christmas Social Media Video Series
The holidays are a time for family, friendships and – of course – a few antics. That’s why, in the weeks leading up, we took to social media to showcase our marketing services and branding expertise – and have a little fun along the way. Our “12 Days of Christmas”...
On the Road – Using Billboards as Part of Your Marketing Strategy
With so much advertising happening online now, brands are cutting back on some more traditional promotional channels. In fact, according to a study done by the research firm eMarketer, 2019 is expected to be the year that digital ad spending overtakes traditional ad...
Not Dead Yet – How Print Advertising Still Fits in the Modern Landscape
Online advertising is becoming more and more relevant to a properly functioning marketing strategy. With the myriad digital platforms increasingly encouraging interactive formats and dynamic graphics, many wonder if there’s still a role for print ads in today’s...
Over the Airwaves – How to Make the Greatest Impact with Radio Ads
Advertising is a constantly changing field. What works today wouldn’t have worked yesterday and probably won’t work tomorrow. Even within this ever-evolving landscape, however, some mediums have continuously provided marketers excellent opportunities to be noticed....
Six Do’s & Don’ts of Social Media
No matter what your company or organization does or sells, your customers are online. They are interacting on social channels with their friends, colleagues and other brands in search of information, recommendations and entertainment. If your brand is not around to...
Who Owns Your Website? It’s Not Always You
Do you own or lease your car? Did you buy your house or do you rent? These are straightforward questions that you likely know the answer to offhand. But what if I ask if you own your website? That’s a far more complicated question to answer, and can depend a lot of...
