Blog
Over the Airwaves – How to Make the Greatest Impact with Radio Ads
Advertising is a constantly changing field. What works today wouldn’t have worked yesterday and probably won’t work tomorrow. Even within this ever-evolving landscape, however, some mediums have...
Six Do’s & Don’ts of Social Media
No matter what your company or organization does or sells, your customers are online. They are interacting on social channels with their friends, colleagues and other brands in search of...
Who Owns Your Website? It’s Not Always You
Do you own or lease your car? Did you buy your house or do you rent? These are straightforward questions that you likely know the answer to offhand. But what if I ask if you own your website? That’s...
CreateAthon® Celebrates Global Pro Bono Week With 7 Pro Bono Marketing Events Across US, Romania
Seven marketing agencies across the U.S. and in Romania will host CreateAthon® events in celebration of Pro Bono Week, Oct. 20-26, 2019. Read more here.
Looking Back at a Busy Summer and a Full Fall
The cool crisp air is moving in, but things are still incredibly hot and active here at JFG. The past few months have been filled with work for a number of new and existing clients, including...
Reaching Out with OTT: Using New Technology to Reach Audiences
Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone...
Buying in to Branding – Why Branding Matters for Your Marketing
Branding is so much more than simply placing a print ad, TV spot or digital campaign. It’s also why many small and mid-sized businesses struggle to find success with their self-promotion. Branding...
Your Website and Your Car – Making Sense of Digital Marketing
I’m a big fan of analogies. It’s something my coworkers here quickly learned upon my arrival, and a fact my friends have known for years. They help make content relatable to people who might not...
Social Media: Being in the Right Place at the Right Time
In social media, timing is everything. Having your message received by the largest audience possible offers greater opportunity for engagement and meaningful connections, which are two major objectives of utilizing social media in business.
Five Nonprofit Organizations Selected to Receive Free CreateAthon Services
J. Fitzgerald Group’s 12th annual 24-hour creative marketing blitz planned for July 18-19 J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm serving...
Local SEO: How Testimonials, Consistency & Map Packs Affect You
Local search is one of the most competitive marketplaces for a business today. This is especially true for retailers, restaurateurs and other organizations that rely on customers in the area rather...
Call Your Banner (Ad) Men: Houses Competing for the Throne
Digital advertising offers a wide variety of different options and avenues for a business to reach their prospective audience. With search ads, banner ads, social media ads – and the many specific...