Many people already have their tinsel in a tangle over the stress of holiday shopping. With shortages and shipping delays sweeping across the country, making your shopping list and checking it twice might be difficult this year. It’s no secret that holiday shopping in...
Over the years, people have asked what prompted us to start our own business. For me, the decision occurred on September 11, 2001 around 10:40 a.m. – about a dozen minutes or so after the second tower fell. Our boss at the time was at our main office while my...
This is a cautionary tale about a small business getting hacked. We tell this to show that it can happen to anyone and to give you a few tips that may prove helpful. When you start a business, it’s not like playing house: it’s the real world and you are suddenly...
In today’s age, a website is an essential part of every business. While consumers only need to be focused on the front-facing end of a website, business owners need to make sure they have a grasp on how their website is operating behind the scenes. Because of...
As the world’s most popular search engine, Google is often how a consumer will research and discover businesses. In fact, BrightLocal found that in 2020, 93% of consumers used the internet in some way to find a local business. An important part of this research...
When it comes to monitoring website traffic or running a paid advertising campaign, Google Analytics is an invaluable tool in understanding performance. If you are a business owner working with a digital marketing company, there is a good chance that they will send...
