Local businesses choose JFG for assistance with digital marketing, branding and more
With the first quarter of 2019 in the books, J. Fitzgerald Group (JFG) is off to a great start to the year, with several new clients choosing the marketing, advertising and branding agency for assistance with a range of different needs.
JFG previously announced the signing of Laramy “Sasquatch” Miller, star of “Last of a Breed” on The Sportsman Channel, and the International Center for Studies in Creativity at Buffalo State College in March. In addition, JFG is now working with three Western New York businesses – Reliable Propane, a commercial and residential propane supplier in Clarence; Jacobs Ladder, a fitness equipment manufacturer based in Niagara Falls; and Great Lakes Surgical, a medical practice offering outpatient surgical procedures at offices in Lockport and Kenmore.
JFG started working with Reliable Propane to help expand and improve the company’s digital presence. This began with redeveloping the existing website, offering greater mobile capabilities and ease of use. The new site launched in early March, and is already beginning to see some marked improvements in site traffic and search engine visibility. JFG is also continuing to work with the propane supplier in the coming months to refine and further improve the site’s performance through ongoing SEO. Learn more about Reliable Propane or request service by visiting reliablepropane.com.
Jacobs Ladder has made a name for itself by creating incredible workout equipment that users “love to hate.” The company’s equipment is used by the Navy Seals, FBI, pro sports teams, multiple colleges and universities and many health clubs around the world. Building off the success of its series of eponymous ladder climbers and follow-up step climber series, The Stairway™, the company approached JFG for assistance with its latest offering – RopeFit™, a unique rope climber machine offering a first-in-the-industry cleanable rope and other great features for fitness centers. JFG developed a promotional video for use at trade events and online, as well as branded sell sheets and advertising to help highlight the benefits of the RopeFit. JFG will continue to assist Jacobs Ladder in this process and work to grow overall product awareness and sales. Learn more about the new RopeFit on the Jacobs Ladder website at jacobsladderexercise.com/product/ropefit.
Great Lakes Surgical
Finally, Great Lakes Surgical, a provider of outpatient procedures such as colonoscopies, varicose vein treatment and certain minimally invasive robotic surgeries, contacted JFG for help with both modernizing and unifying the existing online experience for the practice. JFG is working on a new design and will also handle ongoing SEO for Great Lakes Surgical upon completion to ensure a consistent experience for visitors. In addition, the new site will also be designed and optimized to help increase awareness of this option for residents in Lockport and Kenmore, as well as the practice’s ability to offer payment options to those who are uninsured or underinsured. Look for the new website to launch later this year.
Bringing with him more than a decade of experience in traditional and online news media, digital marketing and content production experience, Ryan Yaeger is the copywriter and digital content strategist at J. Fitzgerald Group. When not busy wordsmithing at his proverbial word anvil or working on client SEO, you can find him testing new board games or cheering for the Bills or Sabres.